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AMAZON: From A to Z

By David Peel

David PeelI graduated law school in 1995.  Something else started that year: AMAZON.
Amazon has changed the way business is done. They have sold so many books that bookstores have gone the way of Blockbuster Video Rental.  But CEO Jeff Bezos had decided to sell everything: From A to Z.  (In their smiling logo, you will see that the arrow points from A to Z in the word Amazon). That is his goal: to sell everything to everyone. And fast.
Amazon Prime members, who pay up to $99 a year for perks including Instant Video and free two-day delivery on select items, will soon be waiting only hours in several markets.
Amazon Same Day service is now online in 14 metro areas, but not yet in Memphis. More that a million items are included in this service.
But all that online shopping might make you hungry. So, in Manhattan at least, Amazon even offers on-demand food delivery. The idea is that you could have fresh ingredients delivered to your home so you can cook dinner without whipping by a crowded market on the way home.
But it is getting even smarter. They already have a subscription service where you can order things you use all the time. But coffee makers that order your favorite coffee beans through Amazon (without much input from you) is where this is heading. Imagine if your printer ordered it’s own ink, or if your fridge ordered eggs.
It was not always this way. There was once a time when they were struggling selling books. But they had ingenuity. Back then, the big book distributors required retailers (like stores on Amazon) to order ten books at a time, and Amazon could not do that every time they needed one book.
In a genius loophole worthy of a lawyer, they would order that one book they really needed, and nine copies of an odd old book about lichens that was never in stock.
Bezos, love him or hate him, is a visionary. But take heart, he is often wrong. If you fail at something, at least you tried. If you type in, you will be redirected to Amazon. Why? That is the name he wanted before Amazon. Maybe you are just one more day of trying away from success. Stay at it!
Peel seeks justice for those injured in car accidents, work place incidents, medical malpractice, and nursing homes. He often addresses churches, clubs and groups without charge. Peel may be reached through wherein other articles may be accessed.
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June 2015
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